Challenges

The DECI program, powered by Almentor, aimed to provide digital education resources to students across Egypt. However, to maximize impact and engagement, it needed an online community where students and parents could connect, share experiences, and find support throughout their learning journey.

immrsv’s Solutions

immrsv was entrusted with building and managing a vibrant, supportive, and interactive online community on Discord for students and Facebook for parents. We focused on creating an environment that fostered engagement, collaboration, and continuous learning.

Key Strategies:

1. Platform Selection: Chose Discord for students to provide a dynamic, interactive space and Facebook for parents to offer a familiar, supportive environment.
2. Community Structure: Developed structured channels for discussions, Q&A, and peer support, along with designated spaces for sharing success stories, resources, and announcements.
3. Moderation & Support: Deployed a dedicated moderation team to ensure a safe, positive, and inclusive environment. We managed the community 24/7 over 24 months, ensuring consistent engagement and addressing any issues promptly.
4. Gamification & Challenges: Introduced gamified elements like quizzes, challenges, and rewards to encourage active participation and keep students motivated.
4.a) Content Diversity: Developed a wide range of content formats including educational posts, interactive infographics, videos, live Q&A sessions, and success story features to cater to varied audience preferences.
4.b) Student-Centric Content: Focused on topics that aligned with students’ interests and challenges, such as study tips, motivational content, exam preparation guides, and interactive quizzes.
4.c) Parent-Focused Engagement: Created content specifically for parents to help them support their children’s digital learning journey, including guides, resources, and live webinars with education experts.
4.d) Content Calendar & Consistency: Implemented a strategic content calendar to ensure consistent posting, with weekly themes, interactive polls, and engaging discussions to maintain momentum.
4.e) Community-Driven Ideas: Encouraged user-generated content and feedback to tailor content based on community interests, ensuring continuous relevance and engagement.

5. Collaborative Initiatives: Organized virtual events, live sessions with experts, and interactive workshops to deepen engagement and provide value to community members.

Impact

1. Built a thriving community of 100,000+ members across Discord and Facebook, with thousands of daily active users.
2. Achieved high engagement rates, with over 1 million interactions including comments, reactions, and posts during 24 months.
3. Empowered students to connect with peers, share knowledge, and stay motivated, resulting in higher completion rates for the DECI program.
4. Enabled parents to stay informed and involved in their children’s digital learning journey, fostering a supportive educational ecosystem.

Conclusion

Our efforts in community building not only strengthened student engagement but also created a long-lasting network of parents and learners, supporting the DECI program’s mission to elevate digital education in Egypt.