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Forbes Middle East 30 UNDER 30: Egyptian entrepreneurs Magdi Moussa and El Abiad lead the way in brand innovation.

In a testament to their visionary leadership and groundbreaking contributions to the world of technology and education, Egyptian entrepreneurs former college mates Moussa and El Abiad, have been recognized in Forbes Middle East 30 Under 30 list in 2023. The dynamic duo co-founded IMMRSV, a brand innovation studio specializing in Edtech and Fintech, in 2017. Their journey from college mates to industry leaders has been marked by remarkable achievements and a commitment to driving positive change.

IMMRSV’s Impact on Edtech and Fintech

Since its inception, IMMRSV has emerged as a trailblazer in the Edtech and Fintech sectors, shaping the future of education and financial technology across the Middle East and Africa. The company has played a pivotal role in spearheading Edtech initiatives for renowned brands such as Udacity, Meta, UNDP, the African Union, Misk Academy, ITIDA, and the Saudi Central Bank.

Notable Initiatives Transforming Lives

Among IMMRSV’s notable initiatives is the “One Million Arab Coders” program, a groundbreaking collaboration with the Dubai Future Foundation and Udacity. This initiative aims to empower individuals across the Arab world with coding skills, opening doors to countless opportunities in the digital age.

The Egypt FWD initiative, another feather in IMMRSV’s cap, is a testament to the company’s commitment to national development. In partnership with Udacity and the Egyptian Ministry of Communications and Information Technology, IMMRSV has been instrumental in driving initiatives that propel Egypt forward in the digital era.

Expanding Horizons, Touching Lives Across Continents

IMMRSV’s impact extends far beyond national borders. The ALX Transforms Tech, Catalytic Africa, and Rollo Africa are part of the creative direction of Moussa and El Abiad and are creating waves across multiple countries. With a presence in Egypt, Morocco, Tunisia, Saudi Arabia, the U.A.E., Oman, Nigeria, Kenya, Cameroon, Ghana, South Africa, and Pakistan, IMMRSV is actively enabling organizations to shape the future of education and technology on a global scale.

Paving the Way for a Brighter Future

Magdi Moussa and El Abiad’s journey from college mates to Forbes Middle East 30 Under 30 honorees is a testament to their unwavering dedication, innovative thinking, and commitment to making a positive impact. As IMMRSV continues to lead the way in brand innovation, especially in Edtech and Fintech, the duo remains focused on creating a brighter future for individuals across the Middle East and Africa.

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