ALX Transforms Tech Programme

#SkillUpStandOut

Project Scope

ALX Transforms Tech programme (ALX-T) is a fully-funded scholarship providing 20,000 Udacity Tech Nanodegree Programs for African youth in 10 countries to enable them to become future leaders and entrepreneurs.

The scholarships are sponsored by ALX an African Leadership Group (ALG) company and powered by Udacity to help drive career opportunities within the tech industry.

Initiative by

What did we accomplish?

Naming
Brand Design
Marketing Strategy

Communications Strategy
Launch Campaign
Social Media

Program Objectives

ALXT is a life-changing programme! #SkillUpStandOut

Its mission is to upskill and grow young job-ready talent in intermediate and advanced tech in-demand skills to become Africa’s future leaders and entrepreneurs by transforming 60,000 lives by enabling 40,000 with foundational digital skills and 20,000 with professional advanced tech skills.

There are no programs in the continent providing the same e-learning package of quality tech training from Udacity in Cloud DevOps, FullStack, Data Analysis, and Cloud Developer in addition to career services to make sure of enabling all graduates from being able to get a job in tech companies all over the world. All of that with Zero Cost. So, this program is saving Africans thousands of dollars and granting them access to the tech ecosystem.

Simply, you will be well trained for tech job-ready skills and get a job after graduation.

Brand Concept

Creating the largest scholarship in Africa is a complex task that requires great effort. As a team, we find it fulfilling to work with clients who have meaningful missions. Our approach involves gaining a deep understanding of our audience’s characteristics and motivations, which enables us to design digital experiences that resonate with them. We created a symbol for the scholarship that is clear, informative, and energizing. The underlying message is that this scholarship has the potential to positively impact the lives of its beneficiaries. We believe in this message, and it is essential for applicants to know what they are getting.

To maintain brand consistency and stand out among other initiatives, we sketched a T symbol with an X for ALX, matching the partner’s brand archetype. We made sure to incorporate the unique selling points and emotional motivators into our messaging, keeping the descriptions of clarity, informativeness, and energy in mind. We achieved this by using cultural insights, strategic vision, and the power of emotion across every aspect of the ALX-T brand.

Program Outreach

African Countries

Nanodegree Programmes

60,000

Scholarships

12,000

Job Placements

How will ALX-T achieve the mission?

Courses are self-paced and online so students can learn when and where it’s convenient for them. This opportunity to develop career skills at no cost to them for a chance to get placed into lucrative local and global jobs, through ALG’s talent community, The ROOM

Foundational Phase

Where any young African can start exploring a tech field and learn more about its basics and foundational skills to be ready for the full Nanodegree Phase. There are no assessments or previous background needed for enrollment in this program. So, you can simply self-enroll immediately in the classroom and start learning.

Nanodegree Phase

The full advanced virtual training, where all African techies can apply for a tech specialty to advance their careers by being titled with the qualifying career path after graduating from these specialty tracks. This Nanodegree Programme is built by partnering with leading technology companies to learn how technology is transforming industries, and teaching the critical tech skills that companies are looking for in their workforce. With our powerful and flexible digital education platform, even the busiest learners can prepare themselves to take on the most in-demand tech roles.